SEO services have always been obliged to deal with change effectively. Innovation in the sector has frequently thrown up fresh opportunities and challenges. However, it does appear that the pace of change is getting faster. After the Google Panda update called time on weak content, the launch of Google+ has opened up an even more complicated future. Consultants who do not keep raising their game will not have the capacity to keep up.
At SEO Consult we perform a lot of research so that we can anticipate developments in the sphere of search. By staying ahead of the curve, our campaigns are often able to steal a march on those of our competitors. For example, the Google Panda update caused some trouble for firms which had not prioritised the quality of content. Google had always stressed the importance of content, so we were not disadvantaged by the change.
Google+ has had a profound impact on the way that the major search engines relate to the likes of Facebook and Twitter. Before the advent of Google+, there were elements of collaboration between the search engines and the social media. There was even talk of a convergence process, with Google featuring search results from Twitter in its search engine results pages.
Google+ was not merely Google’s latest foray into the social media. Its deal with Twitter was ended. Facebook showed its competitive attitude by getting Skype to enable video chat. Those analysts who kept an open mind with regard to the future relationships between the search engines and the social media were rewarded because they found campaign adjustment easy.
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