Business Ethics – steal the High Road, It’s Easier to space Trouble

Is it me or does it seem like there is another news narrative about a corporate scandal or political ethics probe about once a week? It makes me wonder how any consumer can trust any of us business owners.

I know that I’m subjected to lots of business scams every week ranging from the Nigerian bank fable scam to people posing as suppliers trying to trick a staff member in to ‘placing an order’ for inflated supplies.

I also study competitors trying to sever corners, leaving out information that their clients should be told and everybody seems to be trying to be so politically just, making positive that they don’t offend someone that their ethics actually has be called into query. What do you or I as business owners stand for, how are we different from the homogenized masses?

In marketing it’s called a USP, original Selling Proposition. A USP is the thing or things that makes your service or product so new that a client sees that they have to grasp from you. I gain that as business owners we should all have an ethical code that’s as clearly defined and promoted.

I’m distinct that this opinion will fright off those that are prone to short cuts and worried to stand up and occupy a plot. I actually know a business owner who won’t help obvious charities because of the potential design some customers might opinion his philanthropy…what!!! It’s your business, do with it what you will. For every client who is offended by your choices, there are several who will want to do business with you because of your situation or simply because they can trust you for taking a state in the first dwelling.

Also, when confronted by a space that causes you to finish and mediate about the ethical site it might cause for you…listen to the mutter. If the place makes you end and reflect, there’s a reason why. I know I’ve left business on the table, I’ve left deals on the table and I’ve not grown as rapidly as I could have if I’d taken shorts cuts made available to me. I’ve also never had a satellite truck in my driveway or been the subject of an ethics probe either.

By taking the high road we all have the ability to behold more obstacles and there are more people willing to support us navigate any rough waters we encounter along the diagram.

spend your station in the community wisely, buy the high road, stand up for something and manufacture a contrast…we could expend the change.